Hospitality Titans: Hotel Brands That are Shaping The Future

The global hospitality industry continued its strong post-pandemic rebound in 2024, with major hotel brands reporting record revenues, expanding portfolios, and diversifying their offerings to meet changing traveler demands. From luxury giants to economy-friendly leaders, the top-performing hotel companies capitalized on international tourism growth, digital innovation, and strategic expansions. This article highlights the ten highest-earning hotel brands of the year, showcasing how each performed financially and maintained their competitive edge in a rapidly evolving landscape.

Marriott retained its position as the world’s largest hotel company by revenue in 2024, with $25.1 billion in total revenue. The company reported a 5% increase in global RevPAR, driven by strong international growth despite a more modest 4.1% rise in the U.S. & Canada. According to BrandValuer, Marriott’s brand is worth an estimated $13.5 billion.

Hilton reported $10.23 billion in revenue for 2024, marking a 16.66% increase from the previous year. The company’s net income reached $1.54 billion, and adjusted EBITDA was $3.43 billion, exceeding the high end of guidance. According to BrandValuer, Hilton Worldwide’s brand is worth an estimated $5 billion.

Hyatt’s revenue slightly declined by 0.28% in 2024, totaling $6.65 billion. Despite the slight dip, the company maintained strong RevPAR growth of 4.6% for the full year. According to BrandValuer, Hyatt Hotels’ brand is worth an estimated $3.6 billion.

IHG achieved $4.92 billion in revenue for 2024, a 6.47% increase from the previous year. The company saw a 3.5% increase in U.S. room revenue, outperforming competitors like Marriott and Hilton. According to BrandValuer, InterContinetal Hotels’ brand is worth an estimated $2.6 billion.

Accor reported revenue of approximately $6.08 billion in 2024, up 11% compared to 2023. The company achieved a record consolidated recurring EBITDA of $1.21 billion, with RevPAR increasing by 5.7% year-over-year. According to BrandValuer, Accor’s brand is worth an estimated $1.5 billion.

Wyndham’s revenue for 2024 was $1.41 billion, a 0.79% increase from 2023. The company reported a 4% net rooms growth and a 7% increase in comparable adjusted EBITDA. According to BrandValuer, Wyndham’s brand is worth an estimated $763.5 million.

Choice Hotels generated $1.59 billion in revenue for 2024, a 2.63% increase from the previous year. The company achieved an 8% increase in operating cash flow, totaling $319.4 million. According to BrandValuer, Choice Hotels’ brand is worth an estimated $852.7 million.

BWH Hotels reported $6.0 billion in revenue for 2024, reflecting significant increases in both leisure and business room nights. The company celebrated surpassing $1 billion in sales revenue during its annual convention. According to BrandValuer, Best Western’s brand is worth an estimated $3.2 billion.

Radisson achieved approximately $1.41 billion in revenue for 2024, marking a record-breaking year with over 300 new signings and openings. The company added nearly 40,000 rooms to its global portfolio, strengthening its presence in Europe, Asia, and the Middle East. According to BrandValuer, Radisson Hotel Group’s brand is worth an estimated $763.5 million.

MGM Resorts reported $17.26 billion in revenue for 2024, solidifying its position as a major force in the global entertainment and gaming space. The company operates 31 properties worldwide, attracting millions annually to its luxury resorts and entertainment venues. According to BrandValuer, MGM Resorts’ brand is worth an estimated $9.2 billion.

As 2024 demonstrated, the hospitality sector remains a powerful engine for global economic activity. With billions in revenue and ambitious growth strategies, these leading hotel brands not only shaped the travel experience but also redefined expectations across luxury, business, and budget segments. As we look ahead, adaptability, sustainability, and digital transformation will be critical for continued success — traits that the top earners are already leveraging to stay ahead of the curve.