Blog

Tariff Tremors: How Trump's Trade Policies Impact Brands in Mexico, China, and Canada

Trade among Canada, Mexico, China, and the United States forms a complex web of economic relationships, significantly influencing global commerce. Each nation boasts unique strengths and industries, leading to a dynamic interplay of imports and exports that shape their economic landscapes.
Canada
Canada's economy is deeply intertwined with that of the United States, primarily due to their shared border and the United States-Mexico-Canada Agreement (USMCA), which replaced the North American Free Trade Agreement (NAFTA) in 2020. This agreement facilitates the seamless flow of goods and services between the two nations. Canada's key exports to the U.S. include natural resources such as oil, lumber, and minerals, as well as automotive products. Canadian brands like Bombardier in aerospace and Lululemon in retail have established strong presences in the U.S. market. With its advanced economy and vast resources, Canada contributes a GDP of $2.14 trillion. Its sectors, such as energy, mining, and technology, would seamlessly complement U.S. industries. According to the BrandValuer app, Canada’s brand worth is an estimated $366.5 billion.
Mexico
Mexico has emerged as a vital manufacturing hub, particularly in the automotive and electronics sectors. The USMCA has bolstered trade between Mexico and the U.S., with numerous American companies establishing manufacturing facilities in Mexico to leverage cost efficiencies. Mexican brands, including Grupo Bimbo in the food industry and Cemex in construction materials, have expanded their footprint in the U.S. and beyond. Adding Mexico’s $1.7 trillion GDP would inject growth from manufacturing, agriculture, and tourism, as well as access to an expansive labor market. According to the BrandValuer app, Mexico’s brand worth is an estimated $297.6 billion.
China
China stands as one of the world's leading exporters, with a significant portion of its goods destined for the United States. Chinese brands such as Huawei in telecommunications and Lenovo in computing have gained substantial market share globally. However, trade relations between China and the U.S. have faced challenges, including tariffs and trade disputes, which have impacted the flow of goods and the strategies of multinational corporations. With a GDP of $17.66 trillion, According to BrandValuer, China’s brand worth is estimated at $4.4 trillion.
United States
The U.S. maintains a diverse and robust economy, exporting a wide array of products and services to Canada, Mexico, and China. American brands like Apple, Ford, and Coca-Cola have established strong presences in these markets. Trade policies, including the imposition of tariffs, have influenced these relationships, leading companies to adapt their supply chains and market strategies accordingly. with a GDP of $27.36 trillion. According to the BrandValuer app, the USA has a brand worth $6.9 trillion.
Impact of Tariffs
The imposition of tariffs by the U.S. on imports from Canada, Mexico, and China has introduced complexities into these trade relationships. For instance, in February 2025, President Trump announced a 25% tariff on imports from Canada and Mexico, with a lower 10% tariff on Canadian energy resources, and a 10% tariff on Chinese goods. These measures aim to address trade imbalances and protect domestic industries but have also led to concerns about increased costs for consumers and potential retaliatory actions from the affected countries.
Conclusion
Trade among Canada, Mexico, China, and the United States is characterized by mutual dependencies and shared economic interests. While each nation competes in certain sectors, their economies are largely complementary, benefiting from the exchange of goods, services, and innovations. Navigating the complexities of international trade policies, such as tariffs, requires careful consideration to maintain these beneficial relationships and ensure continued economic growth.