The global brand landscape has witnessed notable shifts between 2023 and 2024, with leading companies experiencing varying trajectories in brand valuation. Below is an analysis of the top ten brands during this period, highlighting their performance based on data from Interbrand's Best Global Brands reports.
Apple
Apple had a pretty good year in 2023, making a $383 billion revenue with a net income of nearly $97 billion! According to the Brand Valuer app, Apple’s estimated brand worth is at a nice $394 billion! In 2024, Apple grew by 2.61% to make $395.76 billion in revenue. According to the BrandValuer app, Apple’s brand is worth an estimated $396 billion (now)
Microsoft
In 2023, Microsoft brought in $211.93 billion in revenue. According to the BrandValuer app, Microsoft’s brand is worth an estimated $204 billion. Talk about a good year for Microsoft, in 2024, the company brought in $261.8 billion in revenue, marking a 12.9% increase. According to the BrandValuer app, Microsoft’s brand is worth, now, an estimated $262 billion.
Amazon
In 2023 the company, Amazon, pulled in $574 billion, an 11% increase from their 2022 revenue. According to the BrandValuer app, Amazon’s brand is worth an estimated $348 billion. In 2024, Amazon brought in $637.95 billion in revenue, gaining a 10.99% increase. According to the BrandValuer app, Amazon’s brand is now worth an estimated $479.5 billion.
Google
In the 2023 fiscal year making a $305 billion with the 4th quarter being great bringing in over $85 billion in revenue, which is $10 billion more than it made in the 2022 4th quarter! Now, according to the Brand Valuer app, Google is estimated brand worth is at a cool $311 billion! In 2024, Google brought in $350 billion in revenue, an increase of 12% over 2023 revenue. According to the BrandValuer app, Google’s brand is now worth an estimated $350.4 billion.
Samsung
In 2023, Samsung brought in $196.77 billion in revenue. According to BrandValuer, Samsung’s brand is worth an estimated $183.8 billion. In 2024, Samsung made $259 billion in revenue. According to the BrandValuer app, Samsung’s brand is worth, now, an estimated $257 billion.
Toyota
In 2023, Toyota’s revenue dropped slightly from the previous year’s revenue. According to the BrandValuer app, Toyota’s brand is worth an estimated $142.7 billion. In 2024, Toyota brought in $298 billion in revenue. According to the BrandValuer app, Toyota’s brand is now worth an estimated $221.6 billion.
Coca-Cola
In 2023, Coke was able to bring in $46 billion in revenue in 2023 and according to the BrandValuer app has a brand worth of an estimated $26 billion. In 2024, Coca-Cola brought in $47.06 billion in revenue. According to the BrandValuer app, Coca-Cola’s brand is now worth an estimated $27.4 billion.
Mercedes-Benz
In 2023, Mercedes made $166.28 billion in revenue. According to the BrandValuer app, the automotive brand is worth an estimated $76.5 billion. In 2024, Mercedes decreased their revenue to $159.5 billion. According to the BrandValuer app, Mercedes’ brand is now worth an estimated $51.4 billion.
McDonald's
In 2023, McDonald’s brought in $25.49 billion in revenue. According to BrandValuer, the fast food giant has a brand worth of $14.4 billion. In 2024, McDonald’s brought in $25.92 billion in revenue. According to the BrandValuer app, McDonald’s brand is now worth an estimated $15.4 billion.
BMW
In 2023, BMW was able to make $162.86 billion in revenue, which is a 14% increase from their 2022 revenue. According to the BrandValuer app, the car company’s brand is worth an estimated $74.9 billion. In 2024, BMW brought in $154.06 billion in revenue. According to the BrandValuer app, BMW’s brand is now worth an estimated $56.9 billion.
Overall, the top ten brands exhibited resilience and growth amid global economic fluctuations, with technology companies like Microsoft and Google showing notable increases in revenue. Automotive brands that were not considered “luxury” displayed steady performance, while Coca-Cola dominated the beverage sector.
