In today’s digital landscape, a viral video, a trending hashtag, or the right influencer mention can catapult a brand into overnight success. But behind that virality is a strategy — and some brands have mastered it. From cookies and cosmetics to content and fashion, the following companies tapped into social media to not only gain attention but convert it into serious revenue.
Whether through TikTok trends, Instagram aesthetics, or smart influencer partnerships, these brands didn’t just ride the algorithm — they rewrote the rules of growth.
Rare Beauty by Selena Gomez
2024 Revenue: $100 million
Launched in 2020, Rare Beauty quickly became a favorite among Gen Z for its emphasis on self-expression and mental health advocacy. Its liquid blush and inclusive branding went viral on TikTok, building a deeply loyal community around authenticity and confidence. According to BrandValuer, Rare Beauty's brand is worth an estimated $91.9 million.
Crumbl Cookies
2024 Revenue: $1 billion
Crumbl's success stems from a simple but powerful formula: fresh, rotating cookie flavors and irresistible social content. With pink boxes and giant cookies dominating TikTok and Instagram, the brand has built a cult following — and a rapidly growing retail footprint. According to BrandValuer, Crumbl Cookies' brand is worth an estimated $510.6 million.
Fenty Beauty by Rihanna
2024 Revenue: $602.4 million
Rihanna's Fenty Beauty redefined the cosmetics industry with its inclusive foundation range and bold branding. Fueled by Rihanna’s celebrity and a relentless digital presence, Fenty became the gold standard for diversity in beauty marketing. According to BrandValuer, Fenty Beauty's brand is worth an estimated $581.6 million.
Culture Kings
2024 Revenue: $101 million
his Australian streetwear retailer has long been known for its edgy styles and exclusive drops. After a dip in momentum, Culture Kings reemerged with new retail concepts, immersive stores, and social-driven collaborations with global entertainment brands. According to BrandValuer, Culture Kings' brand is worth an estimated $51.4 million.
The Skinny Confidential
2024 Revenue: $30 million
What began as a lifestyle blog grew into a powerhouse wellness brand. Lauryn Bosstick built The Skinny Confidential using podcasting, Instagram, and influencer collaborations — all while launching high-performing skincare tools that gained cult status. According to BrandValuer, The Skinny Confidential's brand is worth an estimated $15.3 million.
Brandy Melville
2024 Revenue: $102.6 million
With its effortlessly cool, “one-size” aesthetic and a curated Instagram presence, Brandy Melville became a staple among teens globally. Its limited drops and aspirational lookbook approach kept demand high — despite controversies. According to BrandValuer, Brandy Melville's brand is worth an estimated $47.6 million.
Twisted by Jungle Creations
2024 Revenue: $25.2 million
Twisted is the viral food brand you’ve seen all over your feed — think oozy cheese, giant burgers, and colorful cocktails. It became one of the UK’s biggest food content channels by mastering social-first storytelling and snackable video formats. According to BrandValuer, Twisted's brand is worth an estimated $12.3 million.
Fenty Hair
2024 Revenue: $24.6 million
Fenty Hair was Rihanna’s follow-up to her beauty and skincare successes — and it didn’t disappoint. The brand launched to massive online buzz, driven by teasers, influencer kits, and fan anticipation. Its early traction points to long-term staying power. According to BrandValuer, Fenty Hair's brand is worth an estimated $20.7 million.
Brand Beckham
2024 Revenue: $91.2 million
David and Victoria Beckham built an empire around sports, fashion, and luxury. With calculated media appearances and now a hit Netflix documentary, the Beckham brand has become a household name — and a highly valuable one at that. According to BrandValuer, Brand Beckham's brand is worth an estimated $23.8 million.
2024 Revenue: $3.64 billion
Once known for DIY boards, Pinterest has evolved into a powerful discovery and shopping engine. By embracing AI tools and clean visual design, the platform re-engaged users and advertisers alike — and became a standout in the digital ad market. According to BrandValuer, Pinterest's brand is worth an estimated $938.8 million.
These brands exemplify how effective social media strategies can drive significant growth and revenue. By engaging with audiences authentically and leveraging the unique features of each platform, they have set benchmarks for success in the digital age.
